Belated Goods was founded to make late gift-giving an art form.

In a world that pressures for perfect timing, Belated Goods celebrates the idea that intention matters more than the date on the calendar. Founded by Atlanta-based entrepreneur, avid traveler and working mom Jany Brown, the brand was created for those moments when life gets busy. 

Belated Goods transforms missed moments into meaningful ones through beautifully curated gift boxes that feel personal, elevated and deeply considered.

Each gift brings together a mix of artisans and makers from across the world alongside beloved, best-known brands, selected for their quality, design and the stories they tell.

With 12 distinct gifting personas reflecting a range of styles and passions, customers can choose a ready-made fit or mix and match items to create a gift that feels uniquely theirs. 

Every Belated Goods order arrives artfully boxed with a handwritten note, because the unboxing should feel just as special as the gift itself. And because good gifts should do more than delight in the moment, 10% of profits support charities in the communities where makers live and work.

Belated Goods is a reminder that it’s never too late to show up thoughtfully — and that some gifts are truly worth the wait!